Web Design
The primary difference between an professional web design agency and a web designer is that beyond simply making an easy to use and visually appealing website, a professional web agency has the expertise and responsibility of ensuring that the website is able to generate new inquiries, leads, sales and a genuine return on your investment.
Web Design is the art and process that a web designer or graphic designer executes when creating web based media. Website design may involve both the aesthetics and the mechanics of a website's operation and generally also requires a web developer and usability specialist to oversee.
Primarily, web design focuses on the look and feel of the interface. A well designed interface is very important as this says a portrays your brand identity and company image. Conveying a consistent look and feel throughout your organisation is vital to supporting you brand and the website extends this.
During the website design process, our expert web developers and web designers work alongside each other in collaboration to ensure that once a website has been scoped and all functions documented, that this information is translated into the web design correctly. This is critical because the website creation process requires that this information is acquired from the client, documented in functionality and rendered in the interface designs for everything to work and to deliver the clients expectations.
We understand that the key to online success is not in the design, but in the usability of a website and how it converts traffic into customers. Once a website starts to create your organisation new leads, more customers and ROI through more sales, we have been successful.
Backed with a mountain of knowledge and experience about what works and what doesn't on the Web, we approach the usability phase ensuring that usability is central to the design process, and our iterative design methodology ensures that the right product is built the first time.
We begin our web design process by firstly concentrating on the structural representation of the sites layout. No colours, fonts or graphics – just hand drawn boxes in place of the major components of your website. We then translate this into a simple boxed layout called a 'grey mock-up'. We find out what that you want to achieve from the website, and more importantly, what your customers want from your website. Once we get this right, then we make it look great!
